For Startups and SMEs that want to fast-track better sales performance and revenue growth.
Turn your sales operation into a high-functioning revenue engine
I diagnose what’s holding back sales growth, define exactly how you’ll scale, then improve your sales process, sales tech stack and daily execution so you move faster and generate more new business.
320
Sales acceleration programs delivered
↑40%
Average increase in win rates within a year
↓20%
Average reduction in sales cycle length
3.3x
Average increase in qualified pipeline
Your sales operation evolved by default. A deliberate system helps you grow faster.
Most businesses have added people, tools, targets and tactics over time. What they haven’t built is coherent logic connecting market choices, sales behaviour and management decisions.
Deep problems are hard to see
Dashboards report the symptoms. Pipeline reviews expose individual deals. Neither tells you whether the underlying problem is strategy, data, process, capability, or tech stack.
The business keeps reacting
New tools, campaigns and initiatives arrive before earlier decisions have been tested. Activity increases, but the reason revenue remains inconsistent stays unresolved.
Your GTM tech is fragmented
CRM, automation, data and AI have been introduced one tool and use case at a time. They increased activity, but didn’t deliver extra revenue or improve sales control.
Your sales team fills in the gaps
Reps decide for themselves who to pursue, how to qualify, what to say and when to move on. Your best people compensate. Everyone else creates variation.
Fixing one layer in isolation usually shifts the bottleneck somewhere else. The diagnosis, strategy and process have to work as one system.
A sales process without strategy can systematise the wrong behaviour.
And a strategy without diagnosis can solve the wrong problem.
Diagnose first.
Make the hard choices.
Fast-track results.
The work follows a deliberate sequence. Each phase narrows the next, so you get to the right changes faster without building process around assumptions or strategy that won’t hold up in real sales execution.
01
Sales effectiveness
audit and diagnosis
Spot what’s actually happening across prospecting for new business, pipeline, deals, data, AI and tech, sales tactics, and management cadence, and quickly spot gaps that need closing.
02
Competitive go-to-market strategy
Decide which markets and opportunities deserve more focus, how you’ll create more advantages, how to differentiate better, and which initiatives you’ll stop funding.
03
Sales workflow and process design
Translate the strategy into specific sales behaviours, qualification rules, deal acceleration, CRM and automation rules, and AI-augmented workflows and boost your performance.
Focus effort where it will make the biggest difference to revenue
The biggest opportunity won’t always be in the same place. It could be lead volume, outbound activity, segmentation, conversion, deal progression, rep performance, tech stack, or responding to external factors out of your control. We keep the work concentrated on the changes most likely to improve revenue now, without diverting into theory or concepts.
“Within a few weeks Brad delivered us 250% ROI. What’s impressive is the accountability and responsibility he takes, but also he delivers every time. He saved us money and helped us finally get our GTM approach right.“
Salvador Klein
CEO
A partner inside the work, not an advisor at arm’s length
You have me on your team. Just one experienced partner working directly with your leadership and sales team, guiding analysis, judgement, decisions and execution throughout. No handoffs, no junior team translating the advice. I stay close to the work and remain invested in how the decisions we make together improve performance.
“Brad has driven our sales operations to a new level. His hands-on projects continue to give us the revenue injection we need in a market that’s increasingly challenging.”
Steve Arthur
Commercial Director
What changes when you take back control
You get more than cleaner documentation. The business makes better choices about where to invest, salespeople know how to execute them, technology supports the work and leaders can see what is happening.
Your effort concentrates on winnable revenue
Markets, accounts and opportunities are prioritised against explicit choices rather than habit, optimism or whoever shouts loudest.
Your value holds up under scrutiny
Salespeople can defend the commercial case with clearer positioning, stronger proof and less dependence on discounting.
Good deals move with less friction
Qualification, stakeholder engagement and next-step rules keep real opportunities advancing while weak ones are released earlier.
Forecasts become more dependable
Pipeline stages reflect buyer evidence and deal quality, supported by cleaner CRM logic, better data and more useful management visibility.
Performance becomes easier to coach
Managers can distinguish a skill gap from a process failure and use call evidence, deal data and AI-assisted insight against observable standards.
Technology starts earning its place
Every platform, automation and AI use case is connected to a defined sales or leadership need, giving you a clear basis for what to keep, change, integrate, introduce or stop funding.
Your optimised sales system, built in three working phases
Each phase produces decisions and working assets that feed directly into the next. The result is one coherent operating model for growth.
Sales effectiveness audit and diagnosis
Find what’s really slowing sales before you fund another fix.
1A / CURRENT SETUP
Sales system, technology and data map
How prospects and deals do or don’t convert, stage logic, how your best sellers are operating differently, CRM usage, AI and tech integrations, data quality, and spotting logic gaps in your sales methodology.
1B / FORENSICS
Pipeline, calls and deals analysis
A factual review of pipeline quality, progression patterns and live sales conversations to expose where judgement, behaviour or structure is breaking down even slightly.
1C / PRIORITY FIXES
Priorities, decisions and fixes brief
A ranked view of the commercial, process, capability and technology issues that need attention now, what can wait and what should be left alone, with the risk behind each decision.
Next: This phase creates the evidence base for every commercial choice made next in Phase 2.
Competitive go-to-market strategy
Choose where and how you’re going to win and why buyers should choose you.
2A / PLAYING FIELD
Advantages, strengths and opportunities brief
Where you can credibly win, where resources are being wasted and which existing capabilities, proof points and advantages deserve greater leverage.
2B / POSITION
Positioning, orientation, and differentiation
A clear account of why the right buyer should act, why your approach is different and how your value stands up against competitors and the status quo.
2C / GTM
GTM, technology and AI enablement plan
Who should sell what, to whom and through which route, together with the technology, automation and AI capabilities needed to support execution, management visibility and better commercial decisions.
3A / WORKFLOW
Buyer-aligned stage logic
A defined path from target account to closed deal, built around the buyer’s decisions rather than internal activity or arbitrary CRM stages.
3B / CONTROLS
Deal progression rules
Clear standards for fit, evidence, stakeholder access, next steps, deal control and disqualification so good opportunities get priority.
3C / ADOPTION
Execution playbook
The practical guidance, CRM structure, automation, AI-assisted workflows, inspection points, reporting and coaching rhythm needed to make the new standard visible and usable across the team.
Sensible sales decisions first. Then AI and a better tech stack follow.
We assess how your current usage of AI and automation, along with your CRM, data, other sales tools are supporting the sales operation, where they are creating friction or producing weak information, and which capabilities are going unused.
From there, we determine what should be retained, used differently, integrated more efficiently, replaced or introduced, then build those decisions into your strategy and management cadence.
Unlocked new revenue
“We worked with Brad to audit and review our sales process, and help define a new business strategy. Brad’s insight as a strategist and coach meant he identified untapped areas of growth potential that we had overlooked. His genuine care, interest and attention to detail made working with him a fantastic experience for the team.”
JOE ACCURSO
CEO // EMEDIA
Thirty minutes to your next big breakthrough
Bring me the current picture. We’ll work out where the biggest commercial gain is most likely to come from, what deserves attention first, and one practical move you can make straight away. No pitch and no obligation.
Book your intro session
A focused 30-minute Zoom. Give me the short version of what’s happening across pipeline, conversion, team and growth priorities. No prep required.
Get an expert diagnosis
We’ll pressure-test where opportunities are being lost and which change is most likely to improve your numbers.
Leave with your next move
You’ll leave knowing what to prioritise, what to stop chasing, and what action to take next whether we work together or not.