For business leaders who want a higher performing sales team.
Get your salespeople delivering the results you've been waiting for
I work with your individual salespeople, coaching them to generate more new business, close more of the deals in your pipeline, and take accountability for peak performance
840+
Successful 1-on-1 sales coaching engagements
↑62%
Average increase in win rates per rep after 8 sessions
120%
Average increase in sales operations’ net profitability
6x
Improvement in deal velocity to closed-won
You know sales performance should be better
Better results start with seeing blind spots fast and fixing what’s costing you leverage.
See what's working and what's not
Visibility into performance problems is tough and sellers may be repeating mistakes without knowing it.
Imperfections take hold in your system
Sometimes the issue isn’t effort but logic: weak qualification, no deal strategy or undisciplined prospecting.
Reactive urgency starts costing you
When a quarter comes under pressure, activity often rises but decision quality drops and sellers often start dropping price.
Commitment starts to falter
When sales performance varies without a clear reason, sellers lose momentum, confidence dips and you start to see risk.
Salespeople who receive regular, high-quality coaching are 63% more likely to be Top Performers
Source: RAIN Group, Top Performing Sales Manager Report, 2022.
Your partner in live sales execution,
not concepts or theory
I work with each rep to build a sales strategy they can own, then stay alongside them building their skillset and boosting their performance: generating the right pipeline, accelerating slow deals, and boosting win rates fast. Whether they are an SDR filling the funnel or a senior salesperson carrying a big quota, my coaching is tailored to their gaps and the work in front of them.
“Brad’s coaching is transformative. His highly actionable, tactical approaches paid significant dividends for our business. If you’re looking for a no BS, high-performance sales leadership coach (who is also a great bloke), I would not hesitate in recommending Brad the RevenueBuilder.”
Matthew Asimus
Managing Director
Better sales economics from the headcount you already have
“Brad the RevenueBuilder is fantastic: the results are there, the sales strategies work. We’ve quadrupled the number of deals in our pipeline and I can’t see us doing it without Brad, because I’ve tried everything else and nothing else worked.”
Darren Chamberlin
Founder
What's getting in the way of better sales performance?
Bad patterns keep repeating
From inside their own sales process, your sellers’ judgement feels deliberate to them. But under pressure, familiar responses take over. The same moves repeat automatically, even when the deal calls for something different, and from where you sit, all you see is the lost revenue.
Sales is genuinely getting harder
Uncertainty and volatility are now business as usual, and buyers have never been more reluctant to accept a cold call, reply to an email, or engage on LinkedIn. It takes more skill, originality and strategic nous than most teams currently have to get buyers to engage.
They’re reacting, not directing
Without a defined, deliberate selling strategy, your salespeople execute against targets without a clear method. The best sellers decide precisely how they hunt, qualify, position, negotiate and close. Most are winging it.
The inside view has blind spots
An experienced external perspective can see what’s broken and what your process is tolerating. Patterns show up quickly, trade-offs sharpen, and the real reasons results vary become clear without guesswork, or another quarter of waiting.
A direct positive impact on revenue and profitability
+ 55pp
One of my recent Enterprise Account Executive clients achieved a 55 point increase in quota attainment in one quarter, from 60% to 115%.
↑ 79%
A Senior Sales Manager increased his average win rate by 79%, from 19% to 34%, following our 8-week 1:1 coaching sprint in 2025.
+ $524K
A Technical Sales Rep increased average deal size by 76% from $686K to $1.21M over two quarters of coaching in a very uncertain market.
↑53%
A New Business Director client increased her average monthly new business from $614k to $940K within three months of our 2024 coaching sprint.
Practical work structured
around each individual
Deliverables
Delivery combines live 1:1 sessions, asynchronous support between sessions, and a practical sales strategy deck tailored to the person and role involved.
What's included
- Situational Review
We work from live deals, current decisions, and real sales conversations, so the coaching improves what is happening now rather than drifting into theory.
- Leverage Points
Each session narrows quickly to one or two moments that matter most, where judgement or behaviour is costing leverage under pressure.
- Course Correction
We convert uncertainty into clear commitments: which skills to improve, which sales strategies to deploy, and which leads and deals to spend more or less time on.
- Immediate Effect
Each session ends with a commitment to how to execute work over the coming days, supported by a follow-up deck on agreed next steps.
- Compounding Impact
We get clear on the bigger performance goal for each rep, whether that’s stronger output in their current role, better skills to lead bigger accounts, or readiness for a role your business can promote them into rather than hire for.
Ways to engage
Pricing varies according to factors including the size of your business and number of coachees.
Sprint Program (4)
Four 75-minute sessions to work through two to three specific execution problems and stabilise performance quickly.
Smart Reset Program (6)
Six 75-minute sessions over 3 weeks to correct a defined execution issue and reset how your people operate day-to-day.
Strategic Program (12)
Twelve 75-minute sessions over several months to install a deliberate selling strategy, so your rep runs their territory with clarity, discipline and control.
Stronger sales performance, faster
This work is about improving how your people sell, how they operate, and how they perform in live commercial situations. Tailored to each rep’s daily reality.
Identify opportunities for improvement
This focuses on how your salespeople are currently selling, using real examples from their day-to-day work to fix what matters most.
Clear Ownership
We separate what’s genuinely in each rep’s control from what’s structural around them. Excuses fall away, priorities sharpen, decision-making improves, and their day-to-day activity becomes easier to steer.
Deliberate Sales Logic
We create a personalised sales process for each rep across hunting, qualification, positioning and closing. Results start following a clear method that can be seen, tested, and held to over time.
Live Deal Feedback
Through 1:1 work on live deals, your reps get fast, specific feedback on what’s working and what isn’t, so they adjust positioning, pressure, and deal control while the deals in your pipeline can still be converted.
Take corrective action
This focuses on changing the specific habits and behaviours that are costing your business revenue.
Qualify Harder
Your pipeline quality goes up because your reps apply real standards. Weak opportunities get cut earlier, forecast accuracy improves, and selling time goes into deals your business can actually win.
Sell With Authority
Your reps lead with commercial authority, clarity and intent. Their positioning reflects strategy rather than habit; they command the conversation, and they get a much quicker “yes” without buying it with a discount.
Hold Your Ground
Your reps protect the standards set across your sales process, holding firm on price, terms and process under tough client demands instead of discounting their way to a “win”.
Capture your long-term leverage
This focuses on turning short-term improvements into advantages that keep you winning even as conditions change.
Less Oversight Needed
Patterns get caught earlier, course-correction happens faster, and sales performance becomes less dependent on prescriptive management.
More Strategic Control
As execution improves, results become less volatile. We build consistency, more control over where revenue is coming from, and fewer surprises.
Greater Commercial Trust
The business gets stronger judgement, safer hands on important opportunities, and fewer commercial problems needing rescue later.
Twenty minutes. One clean fix.
No prep, no pitch. Come with a rep or a deal that’s stuck and leave with a specific next move.
Book your intro session
A free 20-minute Zoom with Brad to talk through where you’re at and what’s costing you wins right now. No pitch, no obligation.
Get an expert diagnosis
We’ll separate visible symptoms from the real underlying issues, whether they sit with skill, judgement, sales tactics, process or role fit.
Leave with your next move
You’ll come away with one or two practical actions to take, and a way to measure that impact, whether you decide to work with me or not.