Sales Execution Coaching
When the pressure’s on, execution is what separates sellers who win from those who don’t. I coach salespeople to sharpen judgement, make the right moves, and keep their edge when it counts.
You know you should be getting better results
If you want to stay a top performer, you need to see your blind sports fast and know exactly how you’re going to win.
See what's working and what's not
You’re doing the work, but some months click and others grind. From inside your deals, you can’t see what’s bleeding leverage.
Self-assessment is almost impossible
Conversations lose edge, demos drag on, objections stick, negotiations grind. You can’t tell if it’s skill, confidence, or pressure.
Reactive urgency starts costing you
When a quarter looks shaky, you react fast. More activity, earlier concessions, and the same mistakes at a higher speed.
The company stops betting on you
When results vary without explanation, managers see risk. That affects your accounts, support, and your income.
Salespeople who receive regular, high-quality coaching are 63 % more likely to be Top Performers than those who don't.
* Source: RAIN Group, analysis of coaching effectiveness, 2023–2024
What's actually going on?
You repeat patterns you can't see
From inside your own selling, judgement feels deliberate. Under pressure, familiar responses take over. The same moves repeat automatically, even when the situation quietly calls for something different.
You're solving the wrong problem
When results change, it’s blamed on timing, pricing, or process. The real loss of leverage usually happened earlier, where assumptions went untested and key decisions weren’t challenged.
Gaps look like normal variance
Some calls stall, momentum fades, negotiations grind. Over time, those moments get normalised as “just how things go in sales”, rather than recognising them as correctable execution gaps.
Fresh eyes see it faster
An experienced external view spots what’s being repeated and tolerated. Patterns show up quickly, trade-offs sharpen, and the real reasons results vary become clear without guesswork.
Real impact on my clients' monthly results and income
+ 55pp
One of my recent Enterprise Account Executive clients achieved a 55 point increase in quota attainment in one quarter, from 60% to 115%.
↑ 79%
A Senior Sales Manager increased his average win rate by 79%, from 19% to 34%, following our 8-week 1:1 coaching sprint in 2025.
+ €524K
A Technical Sales Rep increased average deal size by 76% from €686K to €1.21M over two quarters of coaching, with a big pay-check to match.
↑ 53%
A Business Director client increased her average monthly new business from $614k to $940K within three months of our 2024 coaching sprint.
Always 1:1 coaching
Delivery format combines live Zoom sessions, asynchronous chat outside session times, and your personal sales strategy deck.
What's included
- Situation Review
You bring current deals, conversations, and decisions. We work directly from what’s happening now, not past mistakes or blue-sky hypotheticals.
- Leverage Points
Each session narrows quickly to one or two moments that matter most, where judgement or behaviour is costing leverage under pressure.
- Course Correction
We convert uncertainty into clear commitments: skills to improve, smarter sales strategies to deploy, and which leads and deals to spend more or less time on.
- Immediate Effect
You leave your sessions with a commitment to how you’ll work over the coming days, supported by a follow-up deck on your precise next steps.
- Career Growth
We get crystal clear and document your bigger goals, so your daily activity gets you where you want to go long-term in your current and future roles.
Ways to engage
Single Session: $300
One 75-minute session to work through one or two specific execution problems and stabilise performance quickly.
Fast Sprint: $350
Four 75-minute sessions over 2 weeks to correct a defined execution issue and reset how you’re operating day-to-day.
Strategic: $400
Ten 75-minute sessions over several months to build a repeatable personal operating model and compound execution advantage over time.
Why I don't offer cohorts
Your performance is personal
You have specific strengths to build on and gaps to close. Group sessions can’t provide the concentrated attention needed to shift your individual performance.
They tried cohorts before
Almost a quarter of my clients have experimented with group coaching and regretted it because they simply didn’t get the help or results they were promised.
Your rapid transformation
This work is not about frameworks or theory. It’s about you making powerful improvements in how you sell, how you operate, and how you show up in live situations. It’s 1:1 and fully tailored to you.
Examine your current reality
This focuses on how you’re currently selling, using real examples from your day-to-day work to fix what matters most.
Clear Ownership
You separate what you personally own from what you’re simply complying with. Priorities sharpen, you start to see more clearly what works, and you run your territory like it’s your own business.
Personal Sales Logic
You run a connected sales motion across hunting, qualification, progression, and conversion. Your entire process is governed by a clear strategic through-line across the full cycle.
Live Deal Feedback
Through direct coaching on live deals, you get fast, specific feedback on what’s working and what isn’t, so you adjust positioning, pressure, and deal control while there’s still time.
Take corrective action
This focuses on changing the specific habits and behaviours that are costing you leverage.
Qualify Harder
Your pipeline quality goes up, weak opportunities are cut earlier, and your time goes into deals that are worth pursuing.
Sell With Authority
You lead with executive presence. Conversations stay disciplined, and you influence buyer decisions with greater confidence.
Hold Your Ground
You hold firm standards across your sales process, navigating internal pressure, competing priorities, and tough client demands.
Capture long-term leverage
This focuses on turning short-term improvements into advantages you’ll control and compound over time.
More Reliable Wins
You convert more of the effort you already put in. New business lands more predictably, existing accounts expand more often, and exceeding quota becomes more achievable.
Strategic Control
You earn greater trust and autonomy. You’re brought into better deals earlier, given more room to run them, and relied on for judgement, not just execution.
Career-Grade Performance
You perform at your peak as roles and conditions change. Results exceed expectations, trust compounds, and your earning power and career options expand.
Book a short session with me to start unlocking your full sales potential.
One focused session to examine your execution, identify what’s costing you deals, and define exactly what to change so you perform at a higher level and get paid what you deserve.
