Get your salespeople delivering the real results you've been waiting for
I work 1:1 with the people on your team who are responsible for selling, coaching them on live deals and real decisions until high performance replaces inconsistent results.
You know sales performance should be stronger
Better results starts with seeing blind spots fast and fixing what’s costing you leverage.
See what's working and what's not
Visibility into performance problems is tough and sellers may be repeating mistakes without knowing it.
Imperfections in your system
Sometimes the issue is not effort but logic: weak qualification, no deal strategy or a scattergun approach to prospecting.
Reactive urgency starts costing you
When a quarter comes under pressure, activity often rises but decision quality drops and weak patterns accelerate.
Commitment starts to falter
When sales performance varies without a clear reason, sellers lose momentum, confidence dips and leaders see risk.
Salespeople who receive regular, high-quality coaching are 63% more likely to be Top Performers than those who don't.
Source: RAIN Group, Top Performing Sales Manager Report, 2022.
What's actually going on?
Bad patterns keep repeating
From inside your own sales process, judgement feels deliberate. But under pressure, familiar responses take over. The same moves repeat automatically, even when the situation might call for something different.
You're solving the wrong problem
When results change, it’s blamed on timing, pricing, or process. The real loss of leverage usually happened earlier, where assumptions went untested and key decisions weren’t challenged.
You’re reacting, not directing
Without a defined and deliberate selling strategy, you execute against targets without a clear method. The strongest sellers decide how they hunt, qualify, position and close. Being deliberate gets you more wins.
Fresh eyes see it faster
An experienced external view spots what’s being repeated and tolerated. Patterns show up quickly, trade-offs sharpen, and the real reasons results vary become clear without guesswork.
Real impact on commercial outcomes
+ 55pp
One of my recent Enterprise Account Executive clients achieved a 55 point increase in quota attainment in one quarter, from 60% to 115%.
↑ 79%
A Senior Sales Manager increased his average win rate by 79%, from 19% to 34%, following our 8-week 1:1 coaching sprint in 2025.
+ €524K
A Technical Sales Rep increased average deal size by 76% from €686K to €1.21M over two quarters of coaching in a very uncertain market.
↑ 53%
A Business Director client increased her average monthly new business from $614k to $940K within three months of our 2024 coaching sprint.
Always 1:1 coaching
Delivery combines live 1:1 sessions, asynchronous support between sessions, and a practical sales strategy deck tailored to the person and role involved.
What's included
- Situation Review
We work from live deals, current decisions, and real sales conversations, so the coaching improves what is happening now rather than drifting into theory.
- Leverage Points
Each session narrows quickly to one or two moments that matter most, where judgement or behaviour is costing leverage under pressure.
- Course Correction
We convert uncertainty into clear commitments: skills to improve, smarter sales strategies to deploy, and which leads and deals to spend more or less time on.
- Immediate Effect
Each session ends with a commitment to how to execute work over the coming days, supported by a follow-up deck on agreed next steps.
- Compounding Impact
We get clear on the bigger performance goal, whether that is stronger output in the current role, greater trust from leadership, or longer-term growth in capability.
Ways to engage
Pricing varies according to factors including the size of your business and number of coachees.
Single Session (1)
One 75-minute session to work through one or two specific execution problems and stabilise performance quickly.
Sprint Program (4)
Four 75-minute sessions over 2 weeks to correct a defined execution issue and reset how you’re operating day-to-day.
Strategic Program (10)
Ten 75-minute sessions over several months to install your deliberate selling strategy and operate your territory with clarity, discipline and control.
Why I don't offer cohorts
Your uniqueness is the key
You have specific strengths to build on and gaps to close. Group sessions can’t provide the concentrated attention needed to shift the results that matter.
You've tried cohorts before
Almost a quarter of my clients have experimented with group coaching and regretted it because they simply didn’t get the help or results they were promised.
Stronger sales performance, faster
This work is not about frameworks or theory. It’s about improving how you sell, how you operate, and how you perform in live commercial situations. It’s 1:1, practical, and tailored to your reality.
Diagnose current performance
This focuses on how you’re currently selling, using real examples from your day-to-day work to fix what matters most.
Clear Ownership
We separate what is genuinely in your control from what is structural around you. Priorities sharpen, decision-making improves, and day-to-day sales activity becomes easier to steer.
Deliberate Sales Logic
You define a clear selling strategy and sales process across hunting, qualification, positioning and closing. Results follow a clearer method that can be applied, refined, and relied on over time.
Live Deal Feedback
Through 1:1 work on live deals, you get fast, specific feedback on what’s working and what isn’t, so you adjust positioning, pressure, and deal control while there’s still time to convert.
Take corrective action
This focuses on changing the specific habits and behaviours that are costing you leverage.
Qualify Harder
Your pipeline quality goes up because you apply your own standards. Weak opportunities are cut earlier, and time and effort go into deals that align with how you choose to win.
Sell With Authority
You lead with commercial authority, total clarity and intent. Your positioning reflects your strategy, you command the conversation, and you get a much quicker “yes” from buyers.
Hold Your Ground
You protect the standards you’ve set across your sales process, navigating internal pressure, competing priorities and tough client demands without compromising how sales is run.
Capture long-term leverage
This focuses on turning short-term improvements into advantages that keep you winning even as conditions change.
Less Oversight Needed
Patterns get caught earlier, course-correction happens faster, and sales performance becomes less dependent on prescriptive management.
More Strategic Control
As execution improves, results become less volatile. The business gets more consistency, more control over where revenue is coming from, and fewer surprises.
Greater Commercial Trust
The business gets stronger judgement, safer hands on important opportunities, and fewer commercial problems needing rescue later.
Book a short session with me to see how to dial up your sales success
Together we'll pressure-test your current sales process, what needs fixing, what to amplify, what to fund, and what to prioritise.
