The sales coach and advisor who works with you 1:1
I bring clear judgement to sales decisions and translate strategy into disciplined, day-to-day execution. Tight collaboration. No cohorts. And absolutely no BS.
1140+ engagements
Coaching and advising sales leaders, founders, and sellers across hundreds of companies globally to replace inconsistent execution with dependable performance.
B2B industries
SaaS, Emerging Technology, Industrial, Logistics, Agencies, Professional Services, Manufacturing, and Media.
25+ years of proof
Accountability in sales execution across individual contributor, sales leadership, and advisory roles in the US, Australia, APAC, and Europe.
Experience, decisive action, and follow-through
I’m known as The RevenueBuilder because I diagnose what’s limiting your sales performance and work with you directly to make the right sales decisions and turn them into action and revenue.
I’ve spent over 25 years on the inside of B2B sales, carrying quotas, leading teams, rebuilding sales systems, and coaching all levels of salespeople across companies such as Fairfax, Yahoo, Siemens, SoftBank, Yieldify, CUBE Systems, Carbonix, and Microsoft, among many others.
That breadth matters. It’s what allows me to see where sales organisations usually go wrong, how to turn them around, and how to separate structural problems from surface-level execution issues.
I work with you to identify where your growth should actually come from, which sales strategy will match your reality, and I advise you on which shiny objects should be left alone.
Then I guide the design, sequencing, and validation of your sales system and coach you in execution so decisions stick and day-to-day behaviour changes.
I don’t over-promise or sell shortcuts. I focus on the work that positively changes sales behaviour, and I work best with clients who engage with it seriously.
The RevenueBuilder
The RevenueBuilder
Bradley Pickett
Co-Founder & CEO, QuantPlus
“I have personally engaged Brad several times to help us grow our sales pipeline. He always delivers the highest quality of strategic thought and execution. If your business needs a genuine boost from high net worth clients, call Brad today.”
Dario Valenza
Founder, Carbonix
“Brad helped us build our sales operation at Carbonix from the ground up. We got the pipeline and the deals and we’re now in new markets with a well-known brand and signed partners the industry recognises.”
Renārs Jansons
Co-Founder, CUBE Systems
“We’ve got a huge amount of value out of Brad’s practical experience and pragmatic approach and we now have a great system for generating new business and attracting new clients. I recommend working with Brad if you need a highly experienced specialist who delivers fast results.”
Who I work with
The people I work best with tend to have three things in common: they want growth, they want more certainty about where revenue is coming from, and they want their sales effort to translate into consistent results. Sound like you?
Founders seeking more predictable revenue
I work with founders and leadership teams building differentiated products who need a clearer sales model. The focus is on diagnosing what is not converting, designing a sales strategy that fits the product and market, and then executing it with discipline.
Sales managers and senior sales leadership
I coach sales managers and leaders who are accountable for results but operating inside imperfect systems. The focus is on clearer sales direction, better execution discipline, and stronger judgement about where the team should spend its time.
Individual salespeople and account executives
I work directly with frontline salespeople who want to sharpen their execution and close more of the right deals. Coaching at this level focuses on live deals, better qualification, and stronger decision-making under pressure.
Mid-market teams under pressure to perform
I work with established sales teams where performance is uneven or plateauing. The work usually starts with a sales diagnosis, followed by tighter process design, clearer priorities, and execution coaching to lift win rates and forecast reliability.
My approach
What you can expect when we work together.
Sensible discernment
Sales performance improves through clear decisions made in context. I focus on understanding what’s actually happening in your current sales process before making robust recommendations.
Pragmatism over hype
I don’t sell silver bullets or give performative motivational speeches. The work is grounded, sometimes a little uncomfortable, and always tied to execution inside your day-to-day sales environment.
Test, learn, optimise
Every recommendation is pressure-tested against live deals, real behaviour, and measurable outcomes. If something does not work in practice, we adapt quickly and move on.
Execution over theory
Strategy matters, but only if it translates into behaviour. My role is to help turn sound sales logic into consistent execution through focused coaching and disciplined follow-through.
The forces shaping most sales outcomes
Buying committees and politics
Most B2B deals I see are decided by groups, not individuals. Competing priorities, risk aversion, and internal politics shape outcomes long before a contract is signed. When I’m diagnosing a sales problem, one of the first things I look for is who actually influences the decision and where deals really get stuck.
Timing, risk, and decision friction
In practice, deals fail for different reasons. Sometimes it is execution. Sometimes it is timing, perceived risk, or factors outside a salesperson’s control. A big part of my work is diagnosing which of those is at play and helping sellers adjust their approach so momentum is created without forcing outcomes that are not ready.
Sales effort versus buying readiness
I regularly see teams working hard on opportunities that were never likely to convert. Diagnosing sales performance means separating genuine buying signals from noise, so effort is focused on the deals that can realistically move forward rather than inflating pipeline for appearance’s sake.
Designing for how customers buy
Sales systems only work when they reflect real buying behaviour. Whether I’m advising on strategy or coaching execution, my aim is always the same: align sales activity, messaging, and process with how customers actually evaluate options, make decisions, and commit.
Book a short session with me to isolate your sales bottlenecks.
Together we'll pressure-test your current sales process, what needs fixing, what to amplify, what to fund, and what to prioritise.
