Turn every strength into a winning sales advantage
I help you make coherent decisions that put you in a winning position: where to compete, how to differentiate, and which existing advantages you should be absolutely maximising.
540 SQLs
Qualified sales opportunities generated across the UK and Australia through a refined sales acceleration model in a crowded MarTech market.
+ 1600%
Increase in qualified leads in month one of Brad’s outbound rebuild, with record new-business conversions for two subsequent quarters.
8:1 ROI
GRG’s outbound lead generation reached 8:1 ROI within five weeks of Brad’s new methodology going live across APAC and Europe.
Sales growth should not feel so random
Without strategic clarity, you’re burning time on reactive tactics, losing leverage in your market, and missing out on the new business you should be winning.
Tons of advantages you don't use
You’ve got customer wins, unique capabilities, and market position competitors would kill for, but nobody’s weaponised them into repeatable growth.
Revenue whiplash never goes away
You hit 120% one quarter and 70% the next because there’s no visibility behind what’s working, how to repeat it, or what high performance could look like.
Reps are lacking executive presence
Conveying authority is critical, yet reps fail to command the conversation and surface the problems buyers need solved, so you lose big accounts you really need to be winning.
Chasing markets you can't win
You’re hunting down mid-value deals in markets you’re not designed to own, while ignoring hundreds of opportunities in sectors you should be dominating.
OK, so what is strategy?
A competitive sales strategy is a coherent set of decisions that puts you in a winning position.
The assumptions you make about how it will work must be tested or at least be evidence-based from the start, and it must be pragmatic.
What makes strategy uncomfortable for many sales organisations is that it inevitably has theory, rather than action, at its core, and that theory often goes something like this:
Here’s why we should be on this particular playing field and not this other one.
And here’s how, on the playing field we’ve chosen, we are going to be better than our competitors and better than the status quo so we can sell enough of our product or service to exceed expectations and hit our goals.
But the theory must be logical and most importantly, it has to produce action after the theory has been mapped out.
All of this is often overlooked in sales because there’s an urge to rush into high-volume execution and “just get it done”. And that’s fine up to a point, and it’s extra fine if you’re already winning hands down in your category.
But if you want more revenue and a more reliable way of competing to win, you need to start with strategy.
Companies with a defined sales strategy achieve 2.2 X the average growth rates compared to those without them.
* Source: Bain & Company Commercial Excellence Survey, January 2025
Real commercial impact
You stop bleeding budget on dead ends
Clarity on where you can win keeps spend focused on winnable deals, not propping up segments that don’t convert.
Your pricing holds without discounting
Clear positioning on why you’re better gives your team the language to defend value, so deals close on differentiation instead of price.
Your growth becomes predictable
Clear decisions about where to compete and how to win replace guesswork, so revenue is driven by levers you actually control.
Outputs from your competitive sales strategy
Clear decisions on markets, positioning, and resource deployment, built in collaboration and ready for rapid execution.
Playing Field Analysis
Market mapping that shows where you can actually win vs. where you’re wasting resources.
Positioning Architecture
Clear articulation of why you’re different and which competitors you beat on what grounds.
GTM Motion Design
How your team should be selling, and how your system supports efficient execution.
Strengths Inventory
Existing advantages you’re not capitalising on and new capabilities worth building.
Priorities Framework
Ranked initiatives with clear tradeoffs so everyone knows what matters most.
Tech Stack Advice
Which platforms align to your GTM priorities and which ones drain budget without impact.
Sales Coverage
Who sells what, to whom, where, and at what cost, so resources deploy where they convert.
Win Rate Acceleration
Remove the drag in your sales cycle so buyers move forward and reps close sooner.
Routes To Market
How to use your sales team and partners together to grow revenue without margin leakage.
Accelerated ROI
“Within a few weeks Brad delivered us 250% ROI. It’s hard to say no to something like that. What’s impressive is the accountability and responsibility he takes, but also the fact that he delivers every time. Brad helped us get the strategy right, which saved us money and still forms the basis of our new business GTM approach today.”
SALVADOR KLEIN
CEO // GLOBAL REV GEN
Why my approach gets you results
Shaped by real-world GTM
My strategies are built on patterns from 460+ sales and GTM engagements. That breadth matters because I’ve tested what holds up across different environments.
Deliberately intensive cycles
Strategy moves fastest when decisions are forced early. I work in short cycles to get to clarity, not months of analysis that dilute accountability.
Pragmatic commercial judgment
I prioritise decisions that can survive contact with real buyers, real reps, and real complexity. I only make recommendations that have a direct line to revenue.
Built to initiate sales action
While this engagement is strategic, it’s designed with execution in mind. The output is all about giving you maximum leverage in the field as you win new business.
Book a short session with me to diagnose what's slowing growth
Together we'll pressure-test your current sales process, what needs fixing, what to amplify, what to fund, and what to prioritise.
