Sales Process Design and Optimisation
I design your sales workflow and build the playbook that runs it: smarter deal stages, qualifying rules, and next step triggers to guarantee best practice and more won deals.
Still no SOP for revenue generation?
Every department runs on clearly documented processes, except the one doing the selling. But when sales execution isn’t guided by a deliberate logic, winning is next to impossible.
Great-fit prospects stop responding
There’s no structured cadence for follow-up, so promising conversations go cold because nobody knows when or how to re-engage.
Every rep invents their own approach
Your best reps have figured it out, but their playbook lives in their head, while everyone else wings it and keeps reinventing the wheel.
Bad deals consume good resources
Teams chase poor-fit prospects for weeks because there’s no early filter to separate real opportunities from time wasters.
Time is wasted on the wrong activities
Without a defined sequence of high-impact actions, reps spend hours on tasks that don’t advance deals while critical steps get skipped.
Companies with a formally mapped sales process drive 18% more YoY revenue growth compared to those without one.
* Source: VantagePoint / Sales Management Assoc.
The changes you can expect
Your win rate goes up
When you follow proven steps instead of improvising, you close far more easily – because you’re executing a proven model.
Forecasts actually hold
When every deal follows the same qualified stages, you can predict what’s closing and when – no more ambiguity or guesswork.
Good deals get priority
Early qualification built into your workflow means you spend time on opportunities that can actually close at the right deal value.
Outcomes from your sales process redesign
A clearly defined sales process removes guesswork from how deals move forward and how salespeople are expected to operate.
Precise Workflow
Conditional responses for common selling scenarios so your salespeople never improvise in critical moments.
Deal Management
Control how prospects, leads and opportunities are actively nudged from one pipeline stage to the next.
Total Buy-In
Ensure every team member executes your new standard operating sales procedure, and understands expectations.
Aligned to Buyers
Enhance the customer experience by providing a seamless journey aligned with their buying process.
Tactical Behaviour
Inspire and reward the exact behaviours and actions that produce desired results, and promote compliance.
Kill Bottlenecks
Avoid time-consuming detours, obliterate obstacles, and address persistent barriers to sales effectiveness.
Control Your Execution
“We engaged Brad to help us get our go-to-market plans under control. He’s our strategist, advisor and sales coach and he continues to work with us today on sales team development, new business strategy and improving our overall commercial performance. It’s been a pleasure to work alongside him, a true sales professional with deep expertise.”
MICHAEL MARTHICK
CEO // VALION HEALTH
Why work with me?
I finish what I start
Most consultancies deliver a framework then disappear. I stay through build, implementation, and launch, so you get a working system, not a deck.
You work with the expert
No account managers or junior staff. You get direct access to me as your coach and consultant with relevant recent experience in modern sales environments as well as depth of experience from 25 years in sales myself.
Two months, not two years
Big firms drag engagements out. I complete full sales process builds in 40-60 days because I know exactly what works and what doesn’t.
Tested across 800+ sales orgs
Every process element comes from patterns I’ve proven across hundreds of clients – nothing theoretical, everything validated.
Still not sure which service to choose?
Sales Effectiveness Diagnosis and Audit
Get started with a diagnosis if your growth problems are multifold and you’re not yet clear about what’s really causing performance to stall.
Stay with Sales and GTM Strategy
If revenue feels unpredictable, your team is chasing the wrong opportunities, or value is hard to defend, you’re already on the right page. Ready to chat?
Sales Process Optimisation
If your GTM direction is clear but execution is inconsistent and you’re losing business you should win, you’re already on the right page. Ready to chat?
Book a short session with me to isolate your sales bottlenecks.
Together we'll pressure-test your current sales process, what needs fixing, what to amplify, what to fund, and what to prioritise.
