Execute a clear and powerful day to day sales process
I design your sales workflow and build the playbook that runs it: smarter outreach, robust qualifying rules, and next step triggers to generate more closed deals.
Still no SOP for revenue growth?
Every department runs on clearly documented processes, except the one doing the selling. But when sales execution isn’t guided by a deliberate logic, winning is next to impossible.
Great-fit prospects stop responding
There’s no structured cadence for follow-up, so promising conversations go cold because nobody knows when or how to re-engage.
Every rep invents their own approach
Your best reps have figured it out, but their playbook lives in their head, while everyone else wings it and keeps reinventing the wheel.
Bad deals consume good resources
Teams chase poor-fit prospects for weeks because there’s no early filter to separate real opportunities from time wasters.
Time is wasted on the wrong activities
Without a defined sequence of high-impact actions, reps spend hours on tasks that don’t advance deals while critical steps get skipped.
Companies with a formally mapped sales process drive 18% more YoY revenue growth compared to those without one.
* Source: VantagePoint / Sales Management Association
The changes you can expect
Your win rate goes up
When you follow proven steps instead of improvising, you close far more easily because you’re executing a proven model.
Forecasts actually hold
When every deal follows the same qualified stages, you can predict what’s closing and when; no more ambiguity or zero guesswork.
Good deals get priority
Early qualification built into your workflow means you spend time on opportunities that can actually close at the right deal value.
Outputs from your sales process redesign
A clearly defined sales process removes guesswork from how deals move forward and how salespeople are expected to operate.
Precise Workflow
Conditional responses for common selling scenarios so your salespeople never improvise in critical moments.
Deal Management
Control how prospects, leads and opportunities are actively nudged from one pipeline stage to the next.
Total Buy-In
Ensure every team member executes your new standard operating sales procedure, and understands expectations.
Aligned to Buyers
Enhance the customer experience by providing a seamless journey aligned with their buying process.
Tactical Behaviour
Inspire and reward the exact behaviours and actions that produce desired results, and promote compliance.
Kill Bottlenecks
Avoid time-consuming detours, obliterate obstacles, and address persistent barriers to sales effectiveness.
Control Your Execution
“We engaged Brad to help us get our go-to-market plans under control. He’s our strategist, advisor and sales coach and he continues to work with us today on sales team development, new business strategy and improving our overall commercial performance. It’s been a pleasure to work alongside him, a true sales professional with deep expertise.”
MICHAEL MARTHICK
CEO // VALION HEALTH
Why work with me?
I finish what I start
Most consultancies deliver a framework then disappear. I stay through build, implementation, and launch, so you get a working system, not a deck.
You work with the expert
You work directly with me as your integrated colleague, with my depth of experience from 25 years in sales and multiple sales methodologies.
Two months, not two years
Big firms drag engagements out. I complete full sales process builds in 40-60 days because I know exactly what works and what doesn’t.
Tested across 800+ sales orgs
Every process element comes from patterns I’ve proven across hundreds of clients – nothing theoretical, everything validated.
Book a short session with me to diagnose what's slowing growth
Together we'll pressure-test your current sales process, what needs fixing, what to amplify, what to fund, and what to prioritise.
