A total absence of hype and bullsh*t.

Working with us feels like having new, level-headed colleagues inside your business for a couple of months. It’s like the opposite of working with an agency 😉

Small, agile and highly responsive to your needs

We never wanted to grow into a big company, so we’re more like a boutique consulting partner — but far more practical and “in the trenches” with you than most consultants. We build assets with you, we teach you, then we execute with you.


Who do we work with?

Our clients are usually ambitious B2B companies who want a more reliable way of generating new business.

Innovators and Boundary Pushers

We’re passionate about companies who innovate and have built their own product. If you’re in a high-innovation category or emerging technology, even better. We help you reach not only new customers, but also new partners and resellers.

Medium Sized Businesses

Established medium-sized companies usually need to achieve more market share, grow their territory coverage, generate more leads and convert deals more quickly without overspending on sales staff. 

Funded Startups

Startups usually need to accomplish big results on a small budget. Their priorities are usually to quickly establish credibility in their market, ensure their lead generation budget produces conversions, not just social media likes, and to generate revenue and acquire more investment.

Larger Enterprises

Bigger firms usually need to fix a broken sales process, increase deal value and velocity, and outpace their competition with more growth. Most big companies have a good sales operation but usually want a much stronger pipeline every quarter and more deals closed.

Background and Combined Expertise.

Founded by Brad Monaghan in 2013, RevenueBuilder is now one of Australia’s most well-regarded marketing consultancies.
As you can tell from this website, Brad is the principal driver of all our projects, and this is how we want it to remain.

So you probably have questions…

So you probably have questions…

Do we replace marketing agencies?

Well, sort of. It’s our belief that most companies should own their lead generation and outbound sales function themselves. So we do the work of building your internal capabilities so you produce far better results than any agency ever will. And you become masters of your own pipeline pretty fast.

Is it more for sales or marketing teams?

It’s for both. Some companies have their marketing team own the “top of funnel” in lead generation, while others put the focus on their sales team. Most companies have a hybrid whereby marketing generates leads which are then handed over to sales. We make sure both inbound and outbound are properly set up and there’s no gaps between the two. But ultimately we believe that you need to be generating Sales Qualified Leads who are imminently preparing to buy from you, as opposed to marketing qualified leads who just want your content.

Is it an alternative to hiring more staff?

We teach your existing team how to run their lead generation and sales programs better, so in a way, our work is a sort of professional development and upskilling exercise for your people. As we build your sales engine together, they will become very adept at both the sales and marketing sides of lead generation, so you probably won’t need to hire new people unless you want to scale or accelerate your growth and really ramp things up fast.

But is automation okay for sales?

Automation can't replace sales pros who close deals, but it can replace a lot of the low-value tasks that chew up a salesperson’s day. But direct, individualised and manual selling still works best. At RevenueBuilder, we show you how to leverage sales technology because it saves a huge amount of time in qualifying - and disqualifying - leads that are not likely to buy from you, so you keep your efforts focused on those who will. But we've tested hundreds of different approaches and we know for sure that hand-crafted and manual sales outreach still gets better results.

What about our existing tech stack?

We are platform-agnostic, so we adapt to your existing sales automation, CRM and email marketing platforms. We do have our favourites of course, such as Pipedrive, Salesforce, Salesmate, Woodpecker, Reply.io and HubSpot, but we also love Vidyard, ActiveCampaign, Send In Blue, Autopilot, and Outreach. 

Where are you located?

Our main offices are in Sydney and London, but we also have a presence in New York. Location doesn’t get in the way of our delivery of good work. We’ve been doing lots of work remotely for many years and our systems are all in place to facilitate easy collaboration no matter where you are.

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