Your partner in practical sales execution
800+ clients
Building in-house sales systems, tech stacks, and content for companies across all B2B industries.
2013
Delivering results for over ten years.
1060+
Sales operations projects deployed, managed, and optimised.
Your partner in practical sales execution
Expertise, impact, and results.
800+ clients
Building in-house sales systems, tech stacks, and content for companies across most B2B industries.
2013
Delivering results for over ten years.
1060+
Sales operations projects deployed, managed, and optimised.
Small, agile and always responsive to your needs​
All of our work is about getting you a result by building and enabling your sales and lead generation systems inside your business.
We have intentionally remained a small, boutique agency and consulting partner — this means we keep top-level expertise and best practice account management available to you at all times.
We collaborate to define exactly where your fastest growth opportunities will come from and how to amplify your strengths in the marketplace.
And which competitive sales model will be most productive for your business.
Then we get on with the work of building your assets, setting up your systems, and driving new revenue into your business.
It’s disciplined, methodical, down-to-earth work and we love it.
Services
Sales strategy design / Sales AI and Tech Stack / Conversion funnels / Sales content creation / Pitch development and messaging / Fresh leads and prospecting lists / Sales process automation
Small, agile and always responsive
All of our work is about getting you a result by building and enabling your sales and lead generation systems inside your business.
We have intentionally remained a small, boutique agency and consulting partner — this means we keep top-level expertise and best practice account management available to you at all times.
We collaborate to define exactly where your fastest growth opportunities will come from and how to amplify your strengths in the marketplace.
And which competitive sales model will be most productive for your business.
Then we get on with the work of building your assets, setting up your systems, and driving new revenue into your business.
It’s disciplined, methodical, down-to-earth work, and we love it.
Services
Sales strategy design / Sales AI and Tech Stack /
Conversion funnels / Sales content creation /
Pitch development and messaging / Fresh leads and prospecting lists / Sales process automation
Our biggest values
Pragmatic hard work
Because sales can be tough and it requires applied action every day and knowledge of what works and what doesn’t.
No hustler bros
Because we’re sensible adults and we demonstrate value and respect, not empty pitches and hyperactive nonsense.
Test and optimise
Because guesswork won’t cut it, and your limited budget must produce visible ROI.
Winning mindset
Because success comes with a clear vision of what you want and how to make it happen.
No hustler bros
Because we’re sensible adults and we demonstrate value, not Insta pitches and hyperactive nonsense.Â
Pragmatic hard work
Because sales can be tough and it takes time and a lot of applied action every day.
Test and optimise
Because guesswork won’t cut it, and your limited budget must produce visible ROI.
Some of our valued clients
Brad Pickett
Co-Founder & CEO, QuantPlus
“I have personally engaged them several times to help us grow our sales pipeline. Brad and the team always deliver the highest quality of strategic thought and execution. If your business needs a genuine boost from high net worth clients …… you need to speak to Brad.”
Dario Valenza
Founder, Carbonix
“Brad and the RevenueBuilder team helped us build our sales operation at Carbonix from the ground up. We got the pipeline and the deals and we’re now in new markets with a well-known brand and signed partners the industry recognises.”
Background and decades of combined expertise
If you’ve worked with sales consultants or agencies before, you’ve seen how easy it can be to waste money on hype and theory with very few actual results.
With us it’s different—you work directly with me and my experienced team to build excellent results and substantial improvements.
We don’t over-promise or make nutty claims. But we do aim high.
For you, we burn the midnight oil to deliver high-quality work and practical strategies that actually produce more revenue and better clients into your business.
Thanks for finding us!
— Brad
Founded by Brad Monaghan in 2013, RevenueBuilder is now one of the world’s most well-regarded sales consultancies.
As you can tell from this website, Brad is the principal driver of all our projects, and that’s exactly how our clients like it.
Our small team captures several decades of combined experience in contemporary sales best practice and we’re on a collective mission of continuous improvement.Â
Brad Monaghan
Founder and Managing Director
Background and decades of combined expertise
If you’ve worked with sales or lead generation agencies before, you’ve seen how easy it can be to waste money on hype and theory with very few actual results.
With us it’s different—you work directly with me and my experienced team to build excellent results and substantial improvements.
We don’t over-promise or make nutty claims. But we do aim high.
For you, we burn the midnight oil to deliver high-quality work and practical strategies that actually produce more revenue and better clients into your business.
Thanks for finding us!
— Brad
If you’ve worked with sales or lead generation agencies before, you’ve seen how easy it can be to waste money on hype and theory with very few actual results.
With us it’s different — you work directly with me and my experienced team to build excellent results and substantial improvements.
We don’t over-promise or make nutty claims. But we do aim high.
For you, we burn the midnight oil to deliver high-quality work and practical strategies that actually produce more revenue and better clients into your business.
Thanks for finding us!
— Brad
Brad Monaghan
Founder and Managing Director
Brad Monaghan
Founder and Managing Director
Our skilled home team
Our small team captures several decades of combined experience in contemporary sales best practice and we’re on a collective mission of continuous improvement.
Brad is the principal driver of all our projects, and that’s exactly how our clients like it, and each team member participates at various stages of your campaign.
Our team comes primarily from sales, technology, consulting, and marketing backgrounds, as well as digital business, high-innovation startups, and media.
Our small team captures several decades of combined experience in contemporary sales best practice and we’re on a collective mission of continuous improvement.
Brad is the principal driver of all our projects, and that’s exactly how our clients like it, and each team member participates at various stages of your project roll-out.
Our team comes primarily from sales, technology, consulting, and marketing backgrounds, as well as digital business, high-innovation startups, and media.
Dan McKinnon, Client Services Engagement
Kerstin Nygard, Business Development
Paul Tkachenko, Head of Automation
Daniel Garrett, Sales Strategy Lead
Rez Dehlavi, Account Management
Our retained project team
We’re lucky enough to have a project-based talent pool of sales, business development, and lead generation specialists we work with in Australia, Europe, Asia, and North America.
We scale our team size up and down according to the size of live projects we’re running at any time, which keeps costs down for you.
Plus it keeps us agile and keeps our freelancing partners happy and able to continually upskill.
Founded by Brad Monaghan in 2013, RevenueBuilder is now one of the world’s most well-regarded sales consultancies.
As you can tell from this website, Brad is the principal driver of all our projects, and that’s exactly how our clients like it.
Our small team captures several decades of combined experience in contemporary sales best practice and we’re on a collective mission of continuous improvement.Â
Our retained project team
We’re lucky enough to have a project-based talent pool of sales, business development, and lead generation specialists we work with in Australia, Europe, Asia, and North America.
We scale our team size up and down according to the size of live campaigns we’re running at any time, which keeps costs down for you.
Plus it keeps us agile and keeps our freelancing partners happy and able to continually upskill.
We’re lucky enough to have a project-based talent pool of sales, business development, and lead generation specialists we work with in Australia, Europe, Asia, and North America.
We scale our team size up and down according to the size of live campaigns we’re running at any time, which keeps costs down for you.
Plus it keeps us agile and keeps our freelancing partners happy and able to continually upskill.
Who do we work with?
Our clients all have three things in common — they want to accelerate growth, and they want a stronger sales pipeline. Sound like you?
Our clients all have three things in common — they want to accelerate growth, and they want a stronger sales pipeline. Sound like you?
Innovative boundary pushers who want faster revenue
We’re passionate about companies who innovate and have built their own product. If you’re in a high-innovation category or emerging technology, even better. We help you reach not only new customers, but also new partners and resellers.
Funded start-ups ready to accelerate growth
Startups usually need to accomplish big results on a small budget. Their priorities are usually to quickly establish credibility in their market, ensure their lead generation budget produces conversions, not just social media likes, and to generate revenue and acquire more investment.
Medium businesses ready for a big sales boost
Established medium-sized companies usually need to achieve more market share, grow their territory coverage, generate more leads and convert deals more quickly without overspending on sales staff.Â
Larger enterprises who want bigger sales reach
Bigger firms usually need to fix a broken sales process, increase deal value and velocity, and outpace their competition with more growth. Most big companies have a good sales operation but usually want to cover more territory with a stronger pipeline every quarter and more deals closed.
See How We Execute
From sales strategy modelling to smart presentation design, we take a six step process to deliver you results.
Context for good work
The majority of our work tends to be in the US, Australia, the UK, Europe and Canada. We're happy to work with clients in other parts of the world of course, but we find that getting content and messaging right in other languages is a challenge, especially when it comes to fast A/B testing and optimisation.
Why so much focus on tech?
Sales is still about people interacting, but efficiency, accuracy, and scale can only be achieved with the right tech stack like outreach, automation, lead capture tools, chatbots, and AI. Most of the tech we use is simple, and we integrate it for you.
A special set of skills
All of us come from sales and marketing disciplines, but we’re also system builders, lead generation obsessives, UX fanciers, RevOps nerds, and sales tech advisors. While we know that logical strategy is important, it’s the assets and revenue generated that matter in the end.
$275 million total
It’s hard to prove, but we’ve delivered almost $150 million in pipeline for hundreds of clients since 2013. If you take into account the long-term impact of our projects, it’s more like $275 million because our clients continue to leverage the sales engines we build for years to come, long after we’ve “left the room”.
It takes some heavy lifting
Healthy sales pipelines require a smart outreach model, relatable messaging, respectful persuasion skills, and rapid responsiveness. As much as we wish it wasn’t the case, there are actually no shortcuts and no cutting corners, it’s just genuine hard work, lots of persistence, and clever execution.
An alternative to hiring more staff?​
When you use us to do your outbound sales and lead generation, then yes, it’s an alternative to hiring more people. As your “done-for-you” agency, we save you the time and hassle of recruiting people. We’re not free of charge, but we end up costing you much less than new salespeople would cost you if you hired them.
Do you replace marketing agencies?
It’s our belief that great marketing assets are just as important as the sales process. That means we do some of the same work that marketing agencies do — like content, landing page design, email copywriting, and creative — but it’s always used in a sales context. For example, your marketing agency probably creates your ads and social media posts, but it’s unlikely they produce collateral or content that’s specifically built for outbound sales as well as conversion funnels. We do it better because we’re accountable to a monthly sales result.
What about our existing tech stack?​
We are platform-agnostic, so we adapt to your existing sales automation, CRM and email marketing platforms. We do have our favourites of course, such as Pipedrive, Salesforce, Salesmate, Woodpecker, Reply.io and HubSpot, but we also love Vidyard, ActiveCampaign, Send In Blue, Autopilot, and Outreach.Â
Where are you located?
Our main offices are in Sydney and London, but we also have a presence in New York. Location doesn’t get in the way of our delivery of good work. We’ve been doing lots of work remotely for many years and our systems are all in place to facilitate easy collaboration no matter where you are.
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