A total absence of hype and bull.

If you’ve worked with sales consultants or agencies before, you’ve seen how easy it can be to waste time on theoretical plans and impractical strategies. With us, it’s about action and measurable outcomes. If you want a reliable sales partner and you're ready for results, we should talk.

Client Testimonial - Dan Metcalf

Experience and impact.

Brad is the consummate sales professional – his mastery of numerous sales methodologies make him an invaluable asset. Vastly experienced, innovative, analytical and all importantly — the guy that can be relied on to deliver new deals at month’s end.




We've delivered total pipeline value of almost $150 million in 8 years.

Small, agile and highly responsive to your needs

Hi — I’m Brad Monaghan, the founder of RevenueBuilder.

We never wanted to grow into a big consulting company, so you work directly with me and my little support team — practical and “in the trenches” with you. 

All our work is about getting you a result. We collaborate to define exactly where your fastest growth opportunities will come from and what sales and marketing process will be most productive for your business. Then we get on with the real work of implementing your strategies and filling your pipeline.

It’s disciplined, methodical, down-to-earth work and we love doing it.

Background and combined expertise

Founded by Brad Monaghan in 2013, RevenueBuilder is now one of the world’s most well-regarded sales consultancies. As you can tell from this website, Brad is the principal driver of all our projects, and that’s just how our clients like it.

A little more about us.

The majority of our work tends to be in the US, Australia, the UK, Europe and Canada. We're happy to work with clients in other parts of the world of course, but we find that getting content and messaging right in other languages is a challenge, especially when it comes to fast A/B testing and optimisation.

Why so much focus on tech?

Sales is still about people interacting, but efficiency, accuracy, and scale can only be achieved with the right tech stack like outreach, automation, lead capture tools, chatbots, and AI. Most of the tech we use is simple, and we integrate it for you.

A special set of skills

All of us come from sales and marketing disciplines, but we’re also system builders, lead generation obsessives, UX fanciers, RevOps nerds, and sales tech advisors. While we know that logical strategy is important, it’s the assets and revenue generated that matter in the end.

$275 million total

It’s hard to prove, but we’ve delivered almost $150 million in pipeline for hundreds of clients since 2013. If you take into account the long-term impact of our projects, it’s more like $275 million because our clients continue to leverage the sales engines we build for years to come, long after we’ve “left the room”.

It takes some heavy lifting

Healthy sales pipelines require a smart outreach model, relatable messaging, respectful persuasion skills, and rapid responsiveness. As much as we wish it wasn’t the case, there are actually no shortcuts and no cutting corners, it’s just genuine hard work, lots of persistence, and clever execution.


Who do we work with?

Our clients all have three things in common — they want more structure in their sales and lead generation process, they want a more reliable way to accelerate growth, and they want a stronger sales pipeline. Sound like you?

Innovative boundary pushers who want sales structure

We’re passionate about companies who innovate and have built their own product. If you’re in a high-innovation category or emerging technology, even better. We help you reach not only new customers, but also new partners and resellers.

Funded start-ups ready to accelerate growth

Startups usually need to accomplish big results on a small budget. Their priorities are usually to quickly establish credibility in their market, ensure their lead generation budget produces conversions, not just social media likes, and to generate revenue and acquire more investment.

Medium-sized businesses who are ready to scale

Established medium-sized companies usually need to achieve more market share, grow their territory coverage, generate more leads and convert deals more quickly without overspending on sales staff. 

Larger enterprises who want more territory coverage

Bigger firms usually need to fix a broken sales process, increase deal value and velocity, and outpace their competition with more growth. Most big companies have a good sales operation but usually want to cover more territory with a stronger pipeline every quarter and more deals closed.

So you probably have questions…

So you probably have questions…

Do you replace marketing agencies?

It’s our belief that great marketing assets are just as important as the sales process. That means we do some of the same work that marketing agencies do — like content, landing page design, email copywriting, and creative — but it’s always used in a sales context. For example, your marketing agency probably creates your ads and social media posts, but it’s unlikely they produce collateral or content that’s specifically built for outbound sales as well as conversion funnels. We do it better because we’re accountable to a monthly sales result.

Is it more for sales or marketing teams?

It’s for both. Some companies have their marketing team own the “top of funnel” in lead generation, while others put the focus on their sales team. Most companies have a hybrid whereby marketing generates leads which are then handed over to sales. We make sure both inbound and outbound are properly set up and there’s no gaps between the two. But ultimately we believe that you need to be generating Sales Qualified Leads who are imminently preparing to buy from you, as opposed to marketing qualified leads who just want your content.

Is it an alternative to hiring more staff?

When you use us to do your outbound sales and lead generation, then yes, it’s an alternative to hiring more people. As your “done-for-you” agency, we save you the time and hassle of recruiting people. We’re not free of charge, but we end up costing you much less than new salespeople would cost you if you hired them.

But is automation okay for sales?

Automation can't replace sales pros who close deals, but it can replace a lot of the low-value tasks that chew up a salesperson’s day. But direct, individualised and manual selling still works best. At RevenueBuilder, we show you how to leverage sales technology because it saves a huge amount of time in qualifying - and disqualifying - leads that are not likely to buy from you, so you keep your efforts focused on those who will. But we've tested hundreds of different approaches and we know for sure that hand-crafted and manual sales outreach still gets better results.

What about our existing tech stack?

We are platform-agnostic, so we adapt to your existing sales automation, CRM and email marketing platforms. We do have our favourites of course, such as Pipedrive, Salesforce, Salesmate, Woodpecker, Reply.io and HubSpot, but we also love Vidyard, ActiveCampaign, Send In Blue, Autopilot, and Outreach. 

Where are you located?

Our main offices are in Sydney and London, but we also have a presence in New York. Location doesn’t get in the way of our delivery of good work. We’ve been doing lots of work remotely for many years and our systems are all in place to facilitate easy collaboration no matter where you are.

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