Let's fix your inconsistent sales execution
I’m Brad Monaghan, The RevenueBuilder, a sales coach and strategist helping founders, sales leaders, and sellers understand how to make big improvements to their sales process, set clear priorities for change, and perform at their peak every day. Trusted by 800+ clients.
100% of Google Reviews rate me at 5 stars
Smarter Fixes, Bigger Wins
“You won’t find a better sales strategy and execution guy than Brad Monaghan. Most consultants can’t diagnose what’s structurally broken in your sales operation, but he nails it every time and you’ll get a highly proactive results-focused partner in the process.”
DANIEL METCALF
APAC VERTICALS LEAD // GOOGLE
Who you're working with
I’ve been in sales for 25+ years, carrying large quotas, leading sales teams, and advising hundreds of leaders and sales professionals, working with companies like Fairfax, Yahoo, Microsoft, and Siemens. I’ve also founded and exited two sales-focused businesses.
Whether you’re trying to close more deals, build a healthier pipeline, or level up your sales game, your performance is probably breaking down in two places. Either your system is broken, or your execution needs work. Usually it’s both.
This is where most advice falls down.
Most consultants haven’t been inside enough organisations to see what actually works. I’ve been embedded inside hundreds, analysing how sales actually runs, how deals are won, and designing interventions that lead to real improvement.
That’s why I can spot the exact breakdown in one conversation. And why I don’t just tell you what to fix. I fix it with you as your guide, your coach, and your sales execution advisor. It’s how my clients go from stuck to 4x pipeline growth in 60 days.
Three keys to superior sales performance
Clear Decisions
I help you make critical sales decisions, giving you confidence about what matters most and where to direct your efforts.
Repeatable Execution
Together we co-design your GTM logic, sales strategy and impactful customer conversations, so you always know how to win.
Feedback Loops
I help you uncover and unlock meaningful signals so you can see what’s working, what’s breaking, and where to intervene early.
Sales Effectiveness Diagnosis and Audit
Your team can only perform as well as the system supporting them. I identify the bottlenecks across your sales organisation, showing you what to fix and how to fix it.
Your team can only perform as well as the system supporting them. I identify the bottlenecks across your sales organisation, showing you what to fix and how to fix it.
"Brad’s input has paid significant dividends for our business. The playbook he has developed with us means we now execute best practice every day. It has led to an increase in our sales velocity, improved efficiency through intelligent automation and ultimately a significant increase in the sales conversion rates of our right-fit clients.."
Matt Asimus // Managing Director
Sales Execution Coaching
Hands-on, 1:1 execution coaching focused on the moments that decide outcomes. We work on live deals to improve qualification, deal control, and get you to peak performance.
"Brad Monaghan really gets results. His coaching changed my entire sales approach so now I'm closing more new business than ever. Everything he does is about measurable sales improvement not just clever systems, and that's why he's the RevenueBuilder."
Gregory Nicolau // Founder
Sales Process Design and Optimisation
I help you establish the logic and high-impact steps for a deliberate day-to-day sales process, so your win rate goes up and your revenue forecasts hold.
"Before we engaged Brad to build our sales methodology, we were reactive and were spreading ourselves thin across tactics that just weren't getting us anywhere. Now we've got a really robust way of taking our offer to our four ICPs and we're closing the exact new business we need."
Jessica Christiansen-Franks // CEO
Sales Growth Strategy and GTM Design
I build your competitive go-to-market model so you win fast, execute powerfully and reliably hit your targets.
"We were able to get far better results from the sales process Brad built for us. Combined with the bigger lead generation strategy he developed, we're now operating at a whole new level."
Aaron Govindasamy // Director
Sales Messaging and Talk Tracks
I collaborate with you to build your entire arsenal of sales scripts for all channels so you steer prospects in the right direction from outreach to conversion.
"Nobody does it better than Brad - he's the master of sales communication and the proof is in our 60% uptick in positive replies to our toughest ICP."
Bill Roberts // Founder and CEO
Book a short session with me to isolate your sales bottlenecks.
Together we'll pressure-test your current sales process, what needs fixing, what to amplify, what to fund, and what to prioritise.
