For individual salespeople investing in their own results, income and career.
Start performing at your peak and generating more big wins every month
I work 1:1 with you, coaching you to generate more new business, close more of the deals in your pipeline, and perform at a consistently high level with recognition and rewards
A direct impact on your number, and your earning potential
+30% SQLs
A Business Development Manager exceeded SQL targets by more than 30% for the first time after a 6-session “Smart Reset” program with me.
$66k
A Founding Account Executive generated $66k in accelerator commissions in Q1 ’26, for quota overperformance and entry into a higher payout band.
↑4x
A Sales Manager led his BDR team to a 4x increase in qualified meetings after we built an appointment-setting leadership plan to turn around flagging performance.
↑210%
An Account Executive increased his win rate by 210% within the first nine weeks of our work together, coaching him on disqualifying bad fit deals earlier, and stronger closing skills.
You're ready to take your career to the next level as a recognised top performer
You know you’ve got huge potential and you’re aware that better results start with seeing your blind spots fast and fixing what’s costing you opportunities and commission.
Old habits repeat
From inside your own deals, everything feels deliberate. But you may be repeating the same small mistakes on every call and every deal, and nobody around you is pointing them out.
Costly misfires add up
A stalled deal or a lost opportunity isn’t just a pipeline problem, it’s commission you’ll never see. The gap between the quarters you’re having and the quarters you’re capable of has a dollar figure on it.
Support in the game
Pipeline reviews track your deals, they don’t improve your selling. Even the best managers rarely have time for real coaching. If your game is going to reach the next level, you need a little more.
So what's actually going on?
You lack a personal sales methodology
You may be constrained by an imperfect company sales process, but the best salespeople operate with their own deliberate approach for how they hunt for new business, qualify, negotiate and close.
Sales is genuinely getting harder
Uncertainty and volatility are now business as usual, and buyers have never been more reluctant to answer your cold call, reply to your email, or engage on LinkedIn. It takes a lot more skill, originality and strategic nous to get buyers to engage.
You're good at this, yet results are elusive
You have the skills and experience to be excelling in your role, but conditions are making it hard to consistently nail the results you know you’re capable of. Something has shifted, and you want to feel in command of your results again.
Reactive tactics are costing you money
When you’re under pressure, activity rises but decision quality drops. You chase deals that probably won’t close in time, while urgency clouds your judgement and costs you commission.
“Brad got me from my regular 100% quota to +140% with closing strategies I'd never learned before.”
Anthony, Senior Account Executive, Mid-Market SaaS covering APAC.
Coaching built around the deals you're working this quarter
I work with you to build a sales strategy that’s yours, then I’m in the trenches with you as you sharpen your skills and elevate your performance: generating the right pipeline, exerting more influence, accelerating slow deals, and improving your win rate. Whether you’re an Account Executive carrying a quota, or an SDR booking meetings, I coach you through the gaps and the calls, deals and conversations in front of you this week.
“Brad is highly effective. Over the last 6 months, he helped me and my team 5X the number of meetings with sales qualified leads. Among sales coaches, he’s highly motivating and focused on results.”
Aaron Govindasamy
General Manager
How I coach you in real-time
Deliverables
Delivery combines live 1:1 sessions, support between sessions, and a practical sales strategy deck tailored to you and your role.
What's included
- Situational Review
We work from live deals, current decisions, and real sales conversations, so the coaching improves what is happening now rather than drifting into theory.
- Leverage Points
Each session narrows quickly to one or two moments where a better question, decision or response could positively change the outcome.
- Course Correction
We turn uncertainty into clear decisions: what to improve, which specific strategy to use, and where to spend more or less time across your leads and deals.
- Immediate Effect
Each session ends with clear actions for the days ahead, supported by a follow-up deck capturing the priorities and next steps we agreed.
- Compounding Impact
We get clear on your bigger performance goals, whether that is stronger output, greater trust from leadership, or longer-term growth in capability.
Ways to engage
Choose the program that best matches the depth of change you want to make and the time available to achieve it.
Sprint Program (4)
Four 75-minute sessions to work through two to three specific execution problems and stabilise performance quickly.
Smart Reset Program (6)
Six 75-minute sessions over 3 weeks to correct a defined execution issue and reset how you’re operating day-to-day.
Strategic Program (12)
Twelve 75-minute sessions over several months to build your deliberate selling strategy and apply it across your territory with clarity, discipline and control.
Twenty minutes to your first breakthrough
No long onboarding and no generic theory. We start by identifying what is costing you results now and where coaching could make the greatest difference.
Book your intro session
A free 20-minute Zoom with Brad to talk through where you’re at and what’s costing you wins right now. No pitch, no obligation.
Get an expert diagnosis
Once coaching begins, we pinpoint what’s holding your results back and build your sales strategy around it. You leave each session knowing exactly what to change next.
Make it repeatable
As the coaching compounds, stronger decisions and habits become part of how you sell, helping you perform at a high level even as conditions change.
Three phases to evelate performance
This work is about improving how you sell, how you operate and how you perform in live commercial situations, tailored to your role and the deals in front of you.
Identify opportunities for growth in your role and your career
This focuses on how you’re currently selling, using real examples from your day-to-day work to fix what matters most.
Clear Ownership
We separate what is genuinely in your control from what is structural around you. Priorities sharpen, decision-making improves, and day-to-day sales activity becomes easier to steer.
Deliberate Sales Logic
We create your personalised sales process across hunting, qualification, positioning and closing. Results follow a clear method that can be applied, tested, and refined over time.
Live Deal Feedback
Through 1:1 work on live deals, you get fast, specific feedback on what’s working and what isn’t, so you adjust positioning, pressure, and deal control while there’s still time to convert.
Take corrective action
This focuses on amplifying your strengths, building stronger skills, and changing the habits and behaviours costing you leverage.
Qualify Harder
Your pipeline improves because you apply tougher standards. Weak opportunities are cut earlier, and more time goes into the deals with a genuine path to close.
Sell With Authority
You lead sales conversations with greater authority, clarity and intent. You take control, you’re more convincing, and buyers understand the value of moving forward.
Hold Your Ground
You protect the standards you’ve set across your sales process, navigating internal pressure, competing priorities and tough client demands without compromising how you operate.
Capture your long-term leverage
This focuses on turning short-term improvements into advantages that keep you winning even as conditions change.
More Freedom to Operate
Your judgement earns greater confidence from leadership, giving you more room to run your accounts, make decisions and execute without unnecessary intervention.
First Pick for the Big Deals
You become the salesperson trusted with the largest accounts, hardest negotiations and highest-stakes opportunities because you’ve proved you can turn complexity into revenue.
Recognition That Pays
Your results build a stronger case for higher commissions, better accounts, greater responsibility and the next move you want to make in your career.
Why I don't offer cohorts
Your uniqueness is the key
You have specific strengths to build on and gaps to close. Group sessions can’t provide the concentrated attention needed to shift the results that matter.
Cohorts spread the attention thin
Many of my clients come to me after group coaching failed to address the specific deals, habits and performance gaps they needed help with.
Book your free discovery session with Brad
Bring me the number you’re chasing, the deals that aren’t moving and the part of your game that should be stronger. We’ll pinpoint what’s getting in the way and where coaching can create the fastest lift.
