Hey, I'm Brad!
I’m also known as the RevenueBuilder, which kind of speaks for itself. My job is to get you sales results from a combination of smart strategy, persistent execution, and finely-tuned sales coaching.
Logical strategy, practical expertise and total commitment to results
800+
Clients serviced
2013
Started consulting
23
Years in B2B sales
1170+
Projects deployed
Why would you hire me?
All of our work is about getting you a result by building and enabling your sales and lead generation systems inside your business.
For sixteen thousand years, I’ve been selling both products and services in technology, innovation, and marketing industries.
The main thing I’ve learned is that just about everybody fails at generating a persistently strong and valuable pipeline.
Sure, people do well here and there, but most business leaders are frustrated at their patchy pipeline. I’ve spent my career learning how to solve this problem reliably and consistently, and it’s a problem I’d love to solve for you.
We collaborate to define exactly where your fastest growth opportunities will come from and how to amplify your strengths in the marketplace.
And which competitive sales model will be most productive for your business.
Then we get on with the work of building your assets, setting up your systems, and driving new revenue into your business.
It’s disciplined, methodical, down-to-earth work, and we love it.
Services
Sales strategy design / Sales content creation /
Sales pitch development and messaging / Sales process automation / Sales AI and Tech Stack /
Conversion funnels / Contact data sourcing
What Our Clients Say.
Catalyst MDC
Get prospects to respond with high impact sales scripts
This is just a few rows of copy explaining the different ways you can use the new messaging assets we build for you. Really it is all about making it feel like something you fully need today.
- Make every cold call feel like a breeze
- Take the guesswork out of what to say in emails
- Say just the right thing in sales videos to get a response
- Remain aligned with brand voice and marketing messages
"RevenueBuilder has given us a huge edge in how we communicate with our market. Nobody knows best practice sales comms like Brad and his team."
John Burns // CEO // VetPartners
Make every salesperson a champion communicator
Some sales pros are great in the opening moments of a call, not so great at steering the conversation to a close. Others can pitch features and benefits, but they struggle to overcome objections. And some just have a natural knack for the whole thing. Your new sales messaging framework helps everyone become a confident communicator, with more structure and a higher hit rate.
- Integrate scripts with each rep's natural speech
- Stay on-point with your snippets and questions model
- Use your pre-built objection-handling stack in tough calls
- Prepare each call with your 'narrative nudges' prompter
"We previously relied on the Story Brand messaging system, but it was just too focused on marketing and not practical in our frontline sales environment. Brad and his team were much better - we now have highly effective call scripts and a whole suite of messaging assets that have really raised the bar."
Melissa Hackett // Group Sales Director // DataConnect
Assets we build for you
Elevator Pitch and USP
It’s not always clear how you’re going to achieve the revenue growth you want in your business, and sometimes revenue is fine but it’s profit you want to boost.
Cold Call Scripts
One of the most reliable and rapid ways to produce growth is to take your existing sales process and remodel it in a short space of time.
Scripts for Both Personal and Automated Emails
It’s not always clear how you’re going to achieve the revenue growth you want in your business, and sometimes revenue is fine but it’s profit you want to boost.
Scripts for Personalised LinkedIn Outreach
As you’ve grown your enterprise, you’ve probably made tweaks and improvements to your business model and products to capitalise on new opportunities.
Scripts for Personalised Sales Videos
It’s not always clear how you’re going to achieve the revenue growth you want in your business, and sometimes revenue is fine but it’s profit you want to boost.
Scripts for Qualifying and Discovery Calls
As you’ve grown your enterprise, you’ve probably made tweaks and improvements to your business model and products to capitalise on new opportunities.
Demo and Presentation Narrative
Most small businesses exist in that difficult zone where marketing has to deliver a very fast and clear return on investment, yet marketing budgets are usually tight compared to larger competitors who can more easily dominate.
Negotiation and Closing Scripts
Most small businesses exist in that difficult zone where marketing has to deliver a very fast and clear return on investment, yet marketing budgets are usually tight compared to larger competitors who can more easily dominate.
EXECUTION
Where to deploy your new messaging
In our first month working together, we collaborate together a lot. This is when you get your documented messaging strategy, then in the following month, we create all the content and messaging for your sales process so you always conversations in the right direction in phone calls, emails, demos and presentations. It’s all useable in your marketing executions too.
PHONE CALLS
On-hand scripts for every phone call from cold to objections through to close
We help you craft high-impact sales content and messaging so you always steer conversations in the right direction in phone calls, emails, demos and presentations.
LINKEDIN + EMAIL
Your personalised text plus video scripts for emails and LinkedIn outreach
We help you structure the right outreach cadences, sales automation platforms, and personal prospecting strategies to deliver sales-ready opportunities into your pipeline.
DECKS + DEMOS
Pre-drafted slides, words and images for every demo and presentation
We help you build email marketing campaigns, landing pages, and automated conversion funnels to nudge prospects through your pipeline to a conversion.
EXECUTION
How we do the work with you
In our first month working together, we collaborate together a lot. This is when you get your documented messaging strategy, then in the following month, we create all the content and messaging for your sales process. In our Done-With-You model, this means we’re collaborating both in groups as well as one-on-one, spending time together either face to face or on Zoom. For you, the first month is the most intensive.
Total clarity on what you want
In the first two sessions we get very granular and precise about where you want to go, what you want to achieve and what changes or improvements you wish to make.
- Vision
- Goals
- Objectives
- Milestones
- Interdependencies
- Next one
Phase 1
Weeks 1 – 2
Purpose and amplifying strengths
In sessions 3 and 4 we unpack the drivers behind your wish to change and we identify what existing strengths, advantages and assets you’ll leverage to fuel your journey.
- Milestones
- Interdependencies
- Next one
- Milestones
- Interdependencies
- Next one
Phase 2
Weeks 3 – 4
A pathway that’s right for you
By session 5 we have uncovered the material we need to start setting specific strategies, tactics and steps. This is where you really begin to lock in daily actions and behaviours.
- Vision
- Goals
- Objectives
- Milestones
- Interdependencies
- Next one
Phase 3
Weeks 5 – 6
The work, metrics and outcomes
We’re now fully into the week-to-week work of executing your accountable actions and delivering on your anchored milestones. This is where you start to experience real forward movement and measurable change.
- Vision
- Goals
- Objectives
- Milestones
- Interdependencies
- Next one
Phase 4
Weeks 7 – 8
